Measured in Google Search Console · May 2025 – June 2026
When we installed Google Search Console in May 2025, the data told an honest story: your site was visible but not found — showing up for hundreds of thousands of searches, yet stuck on page five and winning almost none of them. Thirteen months of focused local SEO changed what your site ranks for, not just how often it appears.
+18%
Organic Google clicks, year over year
#1–2
For core “St Pete med spa” searches
10+
Treatment pages earning clicks monthly
The headline numbers
+18% organic clicks year over year — roughly 2,350 clicks in the most recent quarter
#1–2 for your core searches — st pete med spa, st pete medspa, st pete wellness
Average position improved from 41 (page 5) to 21 (page 2)
Click-through rate climbed from 0.37% to 0.95% — more than doubled
Brand searches grew 36% — people now look your practice up by name
From visible to found
Here's the counterintuitive part: your total search impressions actually came down over the year — from about 535,000 to 248,000 a quarter. That's the point. The site stopped surfacing for broad, low-relevance national searches and started showing up for the searches a St. Petersburg client actually types. Clicks went up 18% while impressions were cut in half. That's what qualified visibility looks like — Google finally understands who you serve.
Where you rank now
#1–2 for the core category — st pete med spa, st pete medspa, st pete wellness
#4–8 and climbing for high-intent treatment searches — med spa St Petersburg FL, teeth whitening st pete, laser hair removal st pete
Page 5 → Page 1 for the broad, competitive term laser hair removal (avg. position 43 → 11)
New rankings earned from zero — Kybella cost, PRF under eyes, Morpheus8, BBL laser, HydraFacial, and more
Your pages are pulling their weight
It's not one page carrying the site — your treatment pages each rank for the procedure they represent. The top earners:
Homepage — the anchor for brand and category searches
Price menu — one of your highest-converting entry points
Teeth whitening, Microneedling, HydraFacial, Peptide therapy, and more
How we did it
Instead of chasing raw impression counts, we concentrated the site on St. Petersburg search intent — sharpening each treatment page so individual procedures could rank on their own terms, and aligning the site's structure to how local clients actually search. As Google's read of your business narrowed to its real market, it stopped scattering across low-relevance national queries and started ranking you where it counts.
Year two: what's next
A rebuilt, faster website — modern design and cleaner treatment pages, built to convert more of the visibility we've already earned
In-depth treatment guides in production (Morpheus8 vs. Sylfirm X, Botox vs. Fillers, hormone therapy) to capture high-intent research searches
Push treatment pages from page 2 into the top 3 — where the booking-ready clicks live
Tighten Google Business Profile and local signals to compound your map-pack presence
Local SEO worth paying for isn't a vanity chart — it's the slow, compounding work of teaching Google exactly who you serve, until the searches that turn into booked treatments find you first. That's the line St Pete Wellness & MedSpa has been climbing — and the Search Console data is the receipt.